Service Specials
Four Wheel Alignment
Come in and we will check toe and camber and adjust as needed; inspect suspension, ball joints, and tie-rod ends; check tire wear and air pressure, and check C.
Read MoreSet of Four Tires
We carry major brand-name tires designed to fit your Volkswagen model—all at competitive prices.
The More-Is-Better Bonus
Brake Pad & Rotor
$20 OFF GENUINE VW BRAKE PAD AND ROTOR REPLACEMENT Includes a visual inspection of the brake system and the installation of either front or rear Genuine VW Brak
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Find a lower price within 30 days, and we'll refund the difference.13 Plus, eligible tires purchased at a participating VW dealership include the pro
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Allow 8–10 weeks for delivery of Visa Prepaid Card.
Get 165+ channels of ad free music, talk, sports, comedy, news, and more, with the SXM App. Subscribe to the Music & Entertainment Plan and get your first 12 mo
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Available on select tires. Offer valid 04.01.26–04.30.26.
Find a lower price within 30 days, and we'll refund the difference.13 Plus, eligible tires purchased at a participating VW dealership include the pro
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Get 165+ channels of ad-free music, talk, sports, comedy, news, and more, with the SXM App. Subscribe to the Music & Entertainment Plan and get your first 12 mo
Read MoreEffortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Your Trusted Volkswagen Dealer in Onalaska, WI
Welcome to Volkswagen La Crosse, where we make it our business to take care of the people who live and drive in this corner of Wisconsin. We're proud to serve neighbors from Holmen, Onalaska, Tomah, Winona, and all the communities in between.
Whether you're shopping for something new, need your current vehicle looked after, or just have a few questions, our team is genuinely happy to help and there's never any pressure to rush a decision.
Explore Our New Volkswagen Lineup and Used Vehicles Near La Crosse
We carry a thoughtfully stocked selection of new Volkswagen models that cover a wide range of needs, from compact and efficient options to spacious SUVs with room for the whole family. Popular models like the Volkswagen Jetta, Taos, Tiguan, Atlas, and Atlas Cross Sport are regularly available in a variety of trims and colors so you can find something that genuinely fits your style. We refresh our inventory on a consistent basis so there's nearly always something new worth checking out.
- New Volkswagen Models: Explore our growing inventory of new arrivals featuring updated styling and next-generation technology
- Quality Pre-Owned: Browse a variety of used vehicles from Volkswagen and other trusted manufacturers
- Certified Reliability: Shop our certified pre-owned Volkswagen models that undergo rigorous inspections for your peace of mind
Our pre-owned inventory is carefully inspected before it ever reaches the lot, so you're not taking a leap of faith when you shop used with us. We carry vehicles from Volkswagen and other well-known manufacturers across a range of price points to make sure there's a realistic option for most budgets. If you're not finding exactly what you're after online, come in and talk to us because our team is good at helping people zero in on what actually works for them.
Volkswagen Financing Options Designed Around Your Budget and Goals
Our finance department knows that no two buyers are in exactly the same situation, and they approach every conversation with that in mind. Whether you're leaning toward buying outright, curious about leasing, or still trying to figure out which direction makes the most sense for you, they'll lay out your options clearly and without any pressure. They work with a solid network of lenders to help find rates that are genuinely competitive, not just the first number that comes back.
- Flexible Plans: We offer customized buying and leasing options tailored to suit your specific budget and goals
- Quick Online Application: Get pre-approved from the comfort of your home using our simple digital tools
- Lease Expertise: Explore affordable Volkswagen lease deals with flexible terms for a shorter-term commitment
You can get the process started from home by filling out our quick online finance application, which helps our team prepare before you arrive so less time is spent on paperwork at the dealership. If you're not sure what your current vehicle is worth, our online trade-in tool gives you a reasonable estimate you can factor into your budget right away. Our finance team is also just a phone call away if you'd rather talk things through before committing to anything.
Volkswagen Service and Repairs Handled by Experts Who Know Your Car
Our service center is staffed by technicians who are factory-trained on Volkswagen vehicles specifically, which means they understand the engineering and technology that goes into your car in a way that a general shop simply may not. From routine oil changes and brake inspections to more involved diagnostics and repairs, they'll give you a straight assessment of what your vehicle needs and handle it with care. We want every visit to feel like your car is in good hands, because it is.
- Expert Technicians: Factory-trained professionals providing everything from routine oil changes to advanced repairs
- Genuine OEM Parts: We use authentic Volkswagen components to maintain your vehicle's performance and longevity
- Easy Scheduling: Book your next appointment online at a time that fits your busy schedule
We use genuine Volkswagen OEM parts on every repair because your vehicle was engineered to work with specific components and we're not willing to compromise that with substitutes. Booking your appointment is easy through our online scheduler, and we also offer service specials on a rotating basis to help keep maintenance costs manageable. If you're unsure what your vehicle needs or something just doesn't feel right, give us a call and our service advisors will help you figure out the right next step.
Honest Answers to Questions We Hear from Onalaska Area Drivers
What makes shopping at Volkswagen La Crosse feel different from other dealerships?
We try to keep the whole experience low-key and focused on what you actually need rather than what's easiest for us to sell. Our team listens first and makes recommendations second, which tends to lead to better fits and happier customers over the long run. We're a dealership that genuinely cares about the people who live and drive around this area, and that shapes how we treat every single person who walks through the door.
Which Volkswagen models tend to click with drivers in the Onalaska and La Crosse area?
The Tiguan is one of our most talked-about models because it handles Wisconsin's mix of city streets, highway stretches, and winter conditions really well without feeling oversized for everyday use. Families with more passengers often gravitate toward the Atlas for the extra row of seating and the cargo room it provides. If you spend a lot of time on the road and want something with a more spirited feel, the Jetta tends to win people over quickly once they get behind the wheel.
Can I apply for financing from home before visiting the dealership?
You can, and we'd encourage it because it makes your time on the lot much more productive. Our online application is secure and straightforward, and it gives our finance team a head start so they can have options ready for you when you arrive. It also helps you come in with a realistic picture of your budget, which takes a lot of the uncertainty out of the process.
Does Volkswagen La Crosse service non-Volkswagen vehicles too?
Our service center is built around Volkswagen vehicles and that's genuinely where our technicians do their sharpest work, given their brand-specific training and the tools we have on hand. We can assist with many general maintenance tasks on other makes, but if you want the most thorough, knowledgeable care for your specific vehicle, a Volkswagen is where we'll give you the most confidence. When in doubt, give us a call and we'll tell you honestly whether we're the right fit for your situation.
How far do customers typically drive to visit Volkswagen La Crosse?
We regularly see customers making the drive from Holmen, Tomah, Winona, and communities scattered throughout the La Crosse County area and across the Minnesota border. Our location in Onalaska is easy to get to from most directions, and we try to make sure every visit is worth the trip by having the right people and the right inventory ready when you arrive. If you're coming from a distance, a quick call ahead of time helps us make sure everything is lined up for you.
Have additional questions or ready to explore our inventory? Our team is here to help you find the perfect vehicle and answer any questions you may have.